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6 things I learned from Dan Lok for creating a sales letter that sells

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19 sales letters templates.
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Many internet marketers want you to know they are making money online, but are they really making money? Did they write the sales letter themselves, or did they pay someone? Dan Lok has been writing sales letters that sell, and internet marketers have paid him to write sales letters for them. Dan Lok has generated over $25 million in sales for his sales letters that he wrote for other people. Here is just 6 of his sales letters tips that if you apply them should help you to increase your website conversion as well.

Reveal your major benefit immediately
Start your web copy with a sizzling, attention-grabbing headline so the consumer can’t get away. Like this secret, it should be brief and to the point. An example would be: Special Limited-Time No-Risk Trial Offer.

Use quotation marks around headlines.
“Studies show 27% more people will read a headline if you put quotation marks around it. It increases the feeling that something important is stated.” (How did you react to the quotations in this item?)

Lead them from one step to the next
The purpose of a headline is to capture peoples’ attention and compel make them read your FIRST sentence. So what’s the purpose of the first sentence? You’ve got it! To get them to read your second sentence.




Write the way you talk!
Don’t sound like a big dumb corporation in your sales message. Be a human being, not a “sales message.” Get up close and personal…Be accessible, down to earth, friendly. Show that you’re a person that other people would like to do business with.

Hey! I’m talking to you!
Good marketing is specific marketing. When your prospect starts to read your web copy, he/she should say, “Hey, this person really knows me! This person is talking to me!” The more specific you are, the more likely your prospects will respond, and the more likely you are to get the sale. It’s your job to keep your eyes open and discover why different people want what you’re selling…and what different marketing techniques motivate them to buy. Each market element may have its own separate appeal, wants, or desires. Discover them and then sell to them.


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A sales pitch always knows the answers
A good sales pitch will always provide answers to consumer’s top 5 questions:

  1. What’s in it for me? List the benefits to your customer.

  2. What’s new? Or at least what is different or better about your product or service.

  3. Says who? Use customer testimonials whenever you can.

  4. Who cares? Why should your customer care? Tell them.

  5. So what? Let your customers know what they will be missing if they don't buy your product or service.

When creating your sales pages, please keep these tips in mind to help you increase your sales. Dan Lok no longer writes sales letters for others, and now has created teaching, coaching, and consulting products to help you in your internet marketing business. Educational products created by Dan Lok will help you to achieve financial goals and to live the life you've always dreamed.

Now that you know a few tips, try to apply them to your website and see if your website conversion rate goes up, and you make more sales.  You will discover more website conversion secrets from Dan Lok's Insiders Club when you join, and remember it is a 30 day trial, you will get your money back if you return the items you received. When you increase your website conversion rate, you increase your sales, without increasing your traffic expenses.

Thanks for reading this far, please go here for a free gift, eSuccess Code.

Thank you,
Amy Anderson

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(C) 2007-2008 Amy Anderson